Description
The Marketing Specialist will play a key role in managing and executing Erland Construction’s marketing and business development efforts, with a strong emphasis on proposal development, content creation, and maintaining the accuracy and quality of marketing materials and systems. This individual will work closely with the Director of Marketing, Marketing Manager, and Business Development team to deliver high quality, client facing materials and support strategic pursuits.<br />This role is ideal for a detail oriented marketing professional with experience in the AEC industry who is passionate about producing compelling proposals and thrives in a fast paced, deadline driven environment. A high level of attention to detail, ownership, and execution excellence are critical to success.<br />This position offers direct exposure to senior leadership, including Erland’s Director of Marketing and VP, Strategy & Development—both members of the company’s leadership team—providing valuable insight into high level decision making and pursuit strategy. The role also offers the opportunity to contribute to proposal messaging and help influence win strategies, with clear opportunities for growth and increased responsibility over time.<br />Responsibilities<br /><br />Proposal/Content Development & Business Development Support<br /><br />Manage the development of proposals and qualifications in collaboration with the Director of Marketing, VP, Strategy & Development, and Business Development team<br />Write, edit, and maintain proposal and interview content that aligns with Erland’s voice, brand, and client expectations<br />Assist in shaping proposal messaging and positioning, contributing ideas that support overall win strategy<br />Prepare standard and customized qualification packages and interview materials in collaboration with internal teams<br />Proofread and QA technical and non technical content to ensure accuracy, consistency, and clarity across all submissions<br />Manage proposal schedules, internal deadlines, and submission requirements to ensure timely and high quality deliverables<br />Develop and maintain a comprehensive library of boilerplate content, project descriptions, resumes, and differentiators<br />Conduct internal and external research to strengthen proposal responses and positioning<br />Interview internal subject matter experts to develop accurate and compelling narrative content<br />Track proposal status, follow up with internal teams, and communicate next steps<br />Evaluate pursuit outcomes and provide continuous improvement of Erland’s approach to proposals and pursuits<br />Identify industry, client, and competitor trends to strengthen future submissions<br />Marketing Operations & Coordination<br /><br />Prepare and distribute weekly marketing status reports, capturing updates, deadlines, and action items from internal meetings<br />Lead the development, documentation, and ongoing refinement of Marketing Department SOPs to improve efficiency and consistency<br />Coordinate internal workflows to ensure deadlines are met and deliverables are executed accurately<br />Collateral Management & Brand Consistency<br /><br />Maintain and update all marketing collateral, including project sheets, team resumes, one sheets, and lobby displays, ensuring information is accurate, current, and aligned with Erland’s brand<br />Manage printing, binding, and assembly of proposals and marketing materials for client-facing deliverables<br />Ensure marketing materials are organized, accessible, and consistently presented across all platforms<br />Perform proofreading, QA, and final checks on all collateral and marketing materials prior to distribution<br />Conduct brand compliance reviews to ensure all outgoing materials align with Erland’s visual identity and messaging standards<br />CRM & Data Management<br /><br />Update and maintain the CRM (Buildr), including client contact information and company updates, working closely with Business Development to streamline data and analytics<br />Review email campaign performance, including managing email bounce backs and ensuring database accuracy with a focus on KPIs and bringing in new business through these targeted efforts<br />Events & Industry Engagement<br /><br />Plan, coordinate, and execute project milestone events such as groundbreakings, topping offs, ribbon cuttings, and job site tours<br />Schedule and coordinate marketing support for industry events, career fairs, and partner programs (e.g., AGC MA, ISPE)<br />Partner with the Business Development Manager to plan and coordinate client events, including initiatives related to Erland’s 50th anniversary<br />Lead award submissions and track industry and safety award participation and results<br />Inventory & Administrative Management<br /><br />Collaborate with internal team members to identify and prioritize promotional items that align with upcoming pursuits, events, and client engagement strategies; research product options, prepare cost comparisons, and recommend vendors and items based on quality, budget, and brand alignment<br />Manage inventory and ordering of marketing materials, promotional items, and office supplies, ensuring stock levels are maintained and items are ordered proactively to support project and business development needs<br />Coordinate the production and distribution of branded materials, including trade show collateral, project-specific items, and client gifts, while tracking timelines, managing vendor communication, and ensuring consistency with Erland’s brand standards<br />Market Research & Analytics Support<br /><br />Research and stay informed on industry trends, including photography, videography, competitor marketing strategies, collateral, websites, and social media<br />Provide basic analytics support, including pulling social media metrics and other performance data as requested<br />Identify opportunities to enhance Erland’s marketing approach and contribute ideas for continuous improvement<br />What You Need to Succeed<br /><br />Required<br /><br />Bachelor’s degree in Marketing, Communications, Business, or a related field<br />5–7+ years of relevant experience, preferably in the architecture, engineering, construction, or commercial real estate industry<br />Proven experience writing and producing high-quality proposals and marketing materials for prospective clients and projects<br />Highly organized with strong attention to detail and a commitment to accuracy and execution<br />Excellent written and verbal communication skills, with the ability to develop polished, client ready content<br />Ability to manage multiple deadlines and priorities in a fast paced, deadline-driven environment<br />Proficiency in Microsoft Office and CRM systems; familiarity with Adobe InDesign preferred (Adobe Creative Suite experience is a plus)<br />Strong problem solving skills and a proactive, team oriented mindset<br />Preferred<br /><br />Experience managing proposal processes and collaborating with technical teams in the AEC industry<br />Experience supporting events, logistics, and business development initiatives<br />Familiarity with marketing operations, including collateral management and CRM maintenance<br />Basic understanding of social media platforms and analytics<br />Strong interpersonal skills and the ability to collaborate effectively across teams<br />More experienced professionals are encouraged to apply.<br />What We Offer<br /><br />Competitive salary range of $65,000–$90,000<br />Please note that base pay is only one part of Erland’s total compensation package. Your actual salary will be determined by your unique skills, experience, education, and specific qualifications. Because we stay competitive, our ranges are reviewed regularly against market trends and may vary by geographic location.<br />Flexible, collaborative work environment: We prioritize in person collaboration to strengthen relationships, culture, and team effectiveness, while offering the opportunity to work from home one day per week, contingent on performance, team contribution, and alignment with role expectations<br />Opportunities for professional growth and advancement within a short timeframe<br />Support for involvement in industry organizations, helping employees grow their careers and expand their professional networks<br />A collaborative team environment, working closely with:<br />Director of Marketing (9 years with Erland; member of leadership team)<br />Marketing Manager (4 years with Erland)<br />VP, Strategy & Development (15 years with Erland; member of leadership team)<br />Business Development Manager<br />401(k) with company match<br />Comprehensive medical, dental, and vision insurance<br />Paid time off and holidays<br />Career development through in house training and mentoring<br />Company outings, wellness initiatives, and community involvement<br />Supportive culture rooted in teamwork, trust, and transparency<br /><br />#J-18808-Ljbffr
