Specialist - Online Advertising

<h3>Job Description</h3><div>Job Description<div>Company Description <br /><br /><p><strong>VOSKER is a North American leader in remote area surveillance.</strong></p><p>Every day, we’re proud to help our customers keep an eye on what truly matters to them by developing solar-powered, cellular-connected cameras integrated with our exclusive platform.</p><p>In a few words, at VOSKER:<strong> we perform, we think differently, and we take care of our people. </strong>We leverage our expertise to win as a team and redefine what’s possible!</p><p><strong>WHAT WE OFFER</strong></p><ul><li>A work environment where your ideas come to life and your ambitions take flight</li><li>A dynamic, non-routine daily life every day is different, and that’s what makes it exciting!</li><li>A hybrid work model: work from home or from one of our offices it’s your choice</li><li>The opportunity to work remotely from abroad for up to 3 months (90 days)</li><li>Access to a learning platform to grow your skills on company time</li><li>A wellness account to reimburse expenses related to your health, passions, and interests</li><li>Free 24/7 access to online healthcare professionals and an Employee Assistance Program (EAP)</li><li>Comprehensive group insurance including vision and dental, 50% paid by the employer</li><li>A group RRSP with employer contributions</li><li>Parental leave top-up for new parents</li><li>Vacation based on your total years of professional experience</li></ul>Job Description <br /><br /><p>We are looking for an Online Advertising Specialist to join our growing team. The ideal candidate is a proactive learner and a strong communicator with in-depth knowledge of sales across various paid acquisition channels and marketplaces. Reporting directly to the Lead – Online Advertising Strategy, this role will allow you to put your creative and strategic skills to use on a daily basis.</p><p><strong>Responsibilities</strong></p><p><strong>Campaign Management and Optimization</strong></p><ul><li>Set up, create, proactively manage, and continuously optimize acquisition campaigns across all channels (Amazon PPC &amp; DSP, Google Ads, Meta Ads, Microsoft Ads, DOOH, ChatGPT Ads, etc.) to achieve set sales targets: ad groups, ads, keywords, bids, budgets, targeting, creatives, etc.</li><li>Analyze and optimize campaign performance by comparing current execution strategies with new ideas and strategies to test and iterate for incremental improvements (testing, A/B testing, assets, etc.).</li><li>Conduct keyword, competitive, and market research for each account, including the discovery of new keywords.</li></ul><p><strong>Reporting and Continuous Improvement</strong></p><ul><li>Produce weekly and monthly performance reports, including actionable recommendations and strategic insights.</li><li>Present actionable business insights based on campaign results to senior management.</li><li>Contribute to improving the team's operational processes.</li></ul><p><strong>Content and Brand Consistency</strong></p><ul><li>Contribute to the creation of visual content (statics, UGC, videos) to improve campaign performance.</li><li>Ensure consistency and alignment with the brand identity across all creative assets.</li></ul><p> </p><p> </p>Qualifications <br /><br /><p><strong>Bachelor's degree (BAC)</strong></p><ul><li>Experience: Minimum of 2 years of experience in PPC (Google Ads, Bing Ads, Amazon Ads)</li><li>Additional Experience: Minimum of 2 years of experience on other acquisition channels (Meta, TikTok, DSP, etc.)</li><li>Languages: French and/or English (spoken and written; frequent contacts outside Quebec).</li><li>Track Record: Previous experience with major or multiple brands, with a proven history of increasing sales.</li><li>Technical Skills: Excellent Excel and data analysis skills, with the ability to read, interpret, and leverage data to guide advertising strategies.</li></ul><p><strong>Ideal Profile</strong></p><ul><li>Passion for e-commerce, advertising, and/or marketing.</li><li>Strong interest in performance marketing and online sales.</li><li>Results-oriented with an analytical mindset.</li><li>Strong communication and presentation skills (ideas, data, results).</li><li>Ability to solve problems creatively and independently.</li><li>Curiosity for new technologies and industry trends.</li><li>Comfortable in a fast-paced environment that demands high quality.</li><li>Flexibility and ability to manage multiple priorities simultaneously.</li><li>Positive personality with a professional demeanor (autonomy, maturity, integrity, self-discipline).</li><li>Good knowledge of the Amazon marketplace (intermediate to advanced level in advertising, selling, optimization, and/or Amazon Pay).</li></ul><br /><br /> Additional Information <br /><br /><p>At <strong>VOSKER, </strong>we value the uniqueness of every individual and celebrate the diversity that helps us redefine what’s possible. We foster collaboration in a healthy, inclusive work environment where all voices are heard.</p><p>If you have specific needs to make the recruitment process more accessible, don’t hesitate to reach out.</p><p>Now it’s your turn, tell us about yourself and apply today!</p></div></div>