Marketing & AI Specialist

<h3>Job Description</h3><div>Job Description<div><p>Marketing &amp; AI Specialist</p><p>REMAX Hallmark Realty Ltd.</p><p>JOB OVERVIEW</p><p>Job title: Marketing &amp; AI Integrator / Integration Lead</p><p>Employer: REMAX Hallmark Realty Ltd.</p><p>Business address / work location: 1090 Don Mills Road, Suite 500, Toronto, Ontario M3C 3R6</p><p>Work setting: On-site (in-person); real estate brokerage / office environment</p><p>Terms of employment: Permanent, full-time</p><p>Hours of work: 30 hours per week</p><p>Wage: $60,000.00 per year (salaried), paid bi-weekly by direct deposit</p><p>Number of vacancies: 1</p><p>Employment conditions: Day shift, Monday to Friday; occasional evening/weekend hours for projects as required.</p><p>Language of work: English</p><p>JOB SUMMARY</p><p>REMAX Hallmark Realty Ltd. is seeking a Marketing &amp; AI Integrator / Integration Lead to lead the brokerage's digital marketing and content operations. This is a marketing-forward role focused on planning and executing multi-channel campaigns (paid, organic, email, and social), producing on-brand content, and using AI and automation tools to streamline content production, campaign operations, and reporting. The position also coordinates cross-departmental projects, supports agent-recruitment marketing, and plans and coordinates marketing for company events. The successful candidate combines strong marketing and analytics skills with hands-on content creation and a working fluency in modern AI-assisted workflows.</p><p>MAIN DUTIES AND RESPONSIBILITIES</p><p>Digital media and marketing</p><ul><li>Publish content daily across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms, tailored to each platform's specifications.</li><li>Manage the full content lifecycle: ideation, planning, design, writing, editing, scheduling, and publishing.</li><li>Create, edit, and post short-form and long-form video content, including reels, stories, YouTube Shorts, and livestreams; transcribe video/audio content for captions and posts.</li><li>Monitor social media engagement and respond to comments, messages, and public interactions.</li><li>Produce and distribute the weekly "Hot News" newsletter, including copywriting, formatting, and scheduling.</li><li>Use content management and analytics tools such as Hootsuite, Metricool, and Loomly.</li></ul><p>Marketing strategy and campaigns</p><ul><li>Plan, build, and execute end-to-end multi-channel marketing campaigns across paid, organic, and email, aligned to brand strategy and business goals.</li><li>Set up, manage, and optimize paid media campaigns (Meta Ads, Google Ads), including audience targeting, A/B testing, budget pacing, and ROI/ROAS reporting.</li><li>Develop marketing and outreach campaigns that support agent recruitment and lead generation, and track pipeline and conversion performance.</li><li>Own brand storytelling and messaging consistency across all channels and marketing collateral.</li><li>Analyze campaign and channel performance, translate data into actionable insight, and present recommendations to leadership.</li><li>Use ReDatum to pull real estate market and brokerage data and build regular performance, market, and activity reports for leadership and agents.</li></ul><p>AI-assisted workflows and automation</p><ul><li>Use AI and automation tools to streamline content production, campaign operations, and reporting — for example workflow/agent-automation platforms such as Gumloop and n8n.</li><li>Build and ship lightweight internal tools, landing pages, and prototypes using AI app builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel.</li><li>Apply AI assistants (e.g., Claude / Claude Code, ChatGPT) for copywriting, content repurposing, research, and building lightweight internal tools, automations, and API integrations.</li><li>Use AI-assisted design and video tools (e.g., HeyGen, Adobe Firefly, Canva AI, CapCut) to accelerate creative and avatar/video production while maintaining brand standards.</li><li>Identify and pilot new AI tools and automations that improve marketing efficiency and output quality.</li></ul><p>Project coordination and communications</p><ul><li>Coordinate timelines, workflows, budgets, and cross-functional communication to deliver projects on schedule and on-brand.</li><li>Draft, prepare, and distribute internal communications on behalf of the leadership team, and follow up on approvals, deliverables, and action items across departments.</li><li>Support executive calendar and meeting coordination, including scheduling, agenda preparation, and follow-up on action items.</li><li>Identify issues proactively, assist in problem-solving, and escalate matters to operations when appropriate.</li></ul><p>CRM and systems administration</p><ul><li>Maintain the company's CRM (e.g., Follow Up Boss): add and remove agents, and input and assign leads by geographic region from sources such as the company website.</li><li>Maintain accuracy and organization within CRM systems to support management and leadership functions.</li><li>Support promotional and educational content projects and provide agents with general guidance on platform features and content creation.</li></ul><p>EDUCATION</p><ul><li>College/CEGEP diploma or bachelor's degree in marketing, communications, digital media, graphic design, public relations, or a related field.</li></ul><p>EXPERIENCE</p><ul><li>2 to 3 years of experience in digital media, social media management, or marketing coordination.</li><li>Experience marketing events and managing multiple projects or campaigns simultaneously is required.</li></ul><p>REQUIRED SKILLS AND SPECIALIZATION</p><ul><li>Digital marketing and multi-channel campaign management across paid, organic, email, and social.</li><li>Paid media setup and optimization (Meta Ads, Google Ads) with performance/ROI reporting.</li><li>Social media management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.</li><li>Photo and video production and editing using Adobe Creative Suite, Canva, and CapCut.</li><li>Marketing analytics and reporting: interpreting campaign data, reporting on KPIs, and building reports using platforms such as ReDatum.</li><li>Comfort using AI and automation tools in day-to-day marketing and content workflows.</li><li>Project and workflow tools (e.g., Asana, Slack) and CRM systems (e.g., Follow Up Boss).</li></ul><p>ASSETS (AN ADVANTAGE, NOT REQUIRED)</p><ul><li>Hands-on experience with AI <span>workflow/automation</span> platforms such as Gumloop or n8n.</li><li>Experience with AI app/prototype builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel.</li><li>Experience using AI assistants such as Claude / Claude Code or ChatGPT for content, automation, or lightweight internal tools and API integrations.</li><li>Experience with AI-assisted design/video tools such as HeyGen, Adobe Firefly, or Canva AI.</li><li>Familiarity with email marketing and marketing-automation platforms and basic SEO.</li></ul><p>PERSONAL SUITABILITY</p><ul><li>Organized, detail-oriented, and able to manage competing deadlines.</li><li>Strong written and verbal communication; team player with cross-functional collaboration skills.</li><li>Adaptable and quick to learn new platforms and tools.</li></ul><p>BENEFITS</p><ul><li>Health benefits: eligibility to participate in the Extended Health Benefits Plan (medical, dental, life) after the probationary period.</li><li>Other benefits: 15 paid vacation days, 5 paid sick days, and 3 paid personal days per year (prorated in the first year).</li></ul><p>HOW TO APPLY</p><p>Please apply with a cover letter and resume. Only candidates selected for an interview will be contacted.</p><p>Pay: $60,000.00-$65,000.00 per year</p><p>Benefits:</p><ul><li>Casual dress</li><li>On-site parking</li></ul><p>Work Location: In person</p></div></div>