Specialist, Enrollment Marketing

<p>About Le Moyne College<br />Le Moyne College, located in Syracuse, N.Y., is an independent college established by the Jesuits in 1946 that offers a values‑based, comprehensive academic program rooted in the liberal arts and sciences.<br /><br />Position Summary<br />The Enrollment Marketing Specialist is responsible for preparing and deploying marketing campaigns for the Enrollment division, primarily for the Office of Admission and Financial Aid Office, in partnership with other campus offices. The specialist ensures that all campaign properties—digital, social media, print, landing pages—deliver on time and are consistent with Le Moyne’s brand.<br /><br />Principal Duties and Essential Functions<br /><br />Prepare, deploy, and review a range of digital communications and assets, including email, SMS, website content, landing pages, portals, multimedia content, and digital advertisements.<br /><br />Coordinate creation, printing, mailing, and tracking of limited traditional marketing publications.<br /><br />Ensure overlapping campaigns deploy on time and match the brand.<br /><br />Collaborate with departments throughout the College to develop campaign content.<br /><br />Develop marketing campaign reports and monitor effectiveness.<br /><br />Review campaign data and advise on optimization opportunities.<br /><br />Work closely with Enrollment Operations to maintain data integrity standards.<br /><br />Maintain high‑quality communications and campaign components.<br /><br />Assist in developing new marketing efforts.<br /><br />Job Expectations for Le Moyne College Employees<br /><br />Demonstrate and role‑model Le Moyne’s mission‑based competencies: collaboration, communication, diversity, integrity, leadership, and service.<br /><br />Strengthen digital literacy skills to effectively engage in information gathering, utilization, and data management.<br /><br />Support cura personalis by treating all individuals with dignity, professionalism, and kindness.<br /><br />Promote cura apostolica by aligning professional goals with the college’s strategic objectives.<br /><br />Show excellent attendance, reliability, and work ethic.<br /><br />Participate in required meetings and training sessions.<br /><br />Comply with all policies, procedures, and codes of conduct, including health and safety requirements.<br /><br />Complete all required federal, state, institutional, and departmental trainings.<br /><br />Engage in a planned professional development program, maintaining skills related to the position and industry trends.<br /><br />Perform related duties as assigned.<br /><br />Qualifications<br /><br />Bachelor’s Degree required.<br /><br />Preferred: 2+ years experience in higher education or agency marketing.<br /><br />Familiarity with CRM and/or marketing automation systems, email marketing, and HTML; CSS a plus; Slate experience preferred.<br /><br />Experience developing website content for a business or organization.<br /><br />Experience creating marketing campaigns, including planning, strategy, timelines, and writing.<br /><br />Highly organized, detail‑oriented, self‑motivated, and initiative‑driven.<br /><br />Strong oral and written communication skills.<br /><br />Excellent troubleshooting and problem‑solving skills.<br /><br />Multitasking ability and independent work across multiple projects; creative thinker.<br /><br />Customer‑service oriented personality.<br /><br />Ability to maintain collaborative relationships internally and externally.<br /><br />Discretion and responsible management of confidential information.<br /><br />Benefits<br /><br />403(b) retirement contribution with 9.5% employer match.<br /><br />Generous tuition coverage.<br /><br />Health insurance options: medical, dental, vision, flexible spending accounts.<br /><br />Health Savings Accounts partially employer funded.<br /><br />Basic life &amp; disability insurance (employer paid).<br /><br />Short‑term and long‑term disability insurance (employer paid).<br /><br />Supplemental life &amp; disability insurance.<br /><br />Voluntary benefits: legal, critical illness, hospital indemnity, accident insurance, pet insurance, etc.<br /><br />12 paid holidays.<br /><br />Generous time‑off package.<br /><br />35‑hour work week.<br /><br />Pay Range<br />$28.50 – $32.50 per hour.<br /><br />Equal Employment Opportunity<br />Le Moyne College prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, citizenship &amp; immigration, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Le Moyne makes hiring decisions based solely on qualifications, merit, and business needs at the time.<br /><br />#J-18808-Ljbffr</p>