Specialist, Activations

About Allied Allied is a leading owner-operator of distinctive urban workspace in Canada’s major cities. Our work is grounded in a clear purpose: to provide knowledge-based organizations with distinctive urban environments that support creativity, connectivity and human wellness.<br />Allied is also a place to build a career of consequence. If you are looking for work that is thoughtful, tangible and enduring—work that contributes meaningfully to cities and the people who inhabit them—you will find purpose here.<br />For more information on Allied’s approach to city-building, visit our Insights page.<br />The Well is a unique and innovative joint venture between Allied and Riocan. Located at Spadina and Front, The Well brings together three million square feet of retail, office and residential space constructed over 7.7 acres.<br />Purpose Bring The Well to life through engaging, high-impact experiences that drive traffic, strengthen partnerships and elevate the property\'s reputation as a leading destination. Deliver and elevate brand activations, events and specialty leasing initiatives across The Well, ensuring each experience contributes to a dynamic and highly curated environment. As a Specialist, Activations, you will take ownership of a broad range of event and partnership initiatives, driving seamless execution, operational excellence and consistent quality across the property. This role offers the opportunity to build expertise in large-scale placemaking, stakeholder management and commercial event delivery while directly shaping how people experience The Well.<br />Reporting to a Manager, you will collaborate with Marketing, Property Management, Operations, tenants, and external partners to coordinate logistics, execute on-site activations, and contribute to the overall experience, engagement, and commercial performance of The Well.<br />Responsibilities Lead the end-to-end execution of on-site events and activations, from concept through delivery, ensuring a high-quality, seamless experience for visitors and partners.<br />Identify, onboard and manage vendors, artists and brand partners that enhance The Well’s positioning as a leading destination.<br />Coordinate all aspects of event delivery including logistics, staffing, site operations, media support and marketing integration.<br />Track performance and engagement metrics to assess success and inform future programming.<br />Manage multiple activations concurrently, maintaining timelines, ensuring alignment with property objectives and upholding operational standards across all events.<br />Logistics and Planning Develop and review floor plans and event layouts, ensuring compliance with site policies and operational requirements. Coordinate security, cleaning and after-hours support to enable safe and efficient event delivery.<br />Act as the primary liaison between property management, tenants, vendors and partners to ensure smooth execution and communication.<br />Manage site access including deliveries, loading dock scheduling and temporary closures to minimize disruption.<br />Build and maintain site maps, run-of-show documents and traffic flow plans to support guest experience and operational efficiency.<br />Monitor seasonal and temporary infrastructure such as patios, pop-ups and kiosks, ensuring consistent quality and functionality.<br />Track usage of common areas and infrastructure to identify trends, optimize planning and improve processes over time.<br />Administration and Reporting Support budget planning and tracking for activations, including revenue and expense accruals, ensuring financial accountability.<br />Ensure all required documentation is complete and compliant, including agreements, insurance, permits and invoicing.<br />Draft and manage short-term licences, vendor agreements and event-related contracts, ensuring timely execution and accuracy.<br />Track key milestones and deliverables across all agreements to ensure commitments are met.<br />Respond to and resolve operational issues related to events in a timely and professional manner.<br />Contribute to reporting and insights that support decision-making and continuous improvement.<br />Qualifications 3–5 years of experience in events, activations or experiential marketing.<br />Post-secondary education in marketing, events or a related field.<br />Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.<br />Clear and professional communication skills, both written and verbal.<br />Experience working with external partners, agencies or brands to deliver high-quality activations.<br />Proficiency with Microsoft Office, Canva and Adobe Acrobat.<br />Flexibility to work evenings and weekends as required for event delivery.<br />Assets<br />Experience working in a mixed-use development, retail destination or large-scale placemaking environment.<br />Familiarity with commercial real estate and property operations.<br />Experience with WordPress, Yardi or basic analytics tools.<br />Compensation<br />$70,000 - $80,000 a year<br />Allied determines individual compensation by work location and other factors, including relevant experience, education and internal equity. The listed salary range does not reflect total compensation and rewards. We encourage all qualified candidates to apply. This role is a current vacancy on the Allied team.<br />Total Rewards and Employee Experience At Allied, total rewards are designed to support sustained contribution, creativity and a genuine sense of ownership in the work we do.<br />Shared financial success and an ownership mindset: performance-based bonus programs and a retirement savings program.<br />Intentional presence and time off: six personal days and half-days before statutory holidays.<br />Health, wellbeing and support: company-paid health benefits including vision and dental, and an employee assistance program.<br />Growth through leadership and exposure: opportunities for leadership and cross-disciplinary collaboration.<br />Professional development grounded in practice: ongoing development and mentorship.<br />Purpose and connection beyond work: paid volunteer day each year.<br />If you are motivated by the role real estate plays in shaping cities and culture, we encourage you to apply.<br />More insight into life at Allied, including ESG and EDI initiatives, can be found in our annual ESG report.<br />*Temporary or contract roles may not qualify for all benefits listed; details will be confirmed during recruitment.<br />Additional Information We value human connection and experience. Allied uses technology to support efficiency, but screening, assessment and hiring decisions are made by people.<br />All qualified applicants will receive consideration for employment without regard to gender, ethnicity, origin, sexual orientation, disability or socioeconomic background. We encourage diverse perspectives and inclusion.<br />We strive to provide an accessible recruitment experience and welcome accommodation requests at any stage of the recruitment process. Please reach out to [email protected] if support is needed.<br />We look forward to receiving your application.<br /><br />#J-18808-Ljbffr