Email Marketing Specialist

<p>Optomi, in partnership with a leading entertainment and media organization, is seeking an experienced Email Marketing Specialist to support transactional messaging operations across high-volume customer-facing communications. Candidates must have strong hands-on experience with HTML email development, template scripting, dynamic data, and email quality assurance. The right candidate will be comfortable translating designs into production-ready email code, troubleshooting rendering issues across environments, working with cross-functional teams, and managing multiple priorities in a fast-paced environment.</p><p><br /></p><p><strong>What the right candidate will enjoy!</strong></p><ul><li>The opportunity to work on high-volume transactional messaging that directly impacts customer communications and experiences!</li><li>A fast-paced environment where technical email development, quality, and attention to detail directly impact results!</li><li>The opportunity to collaborate with Product, Marketing, Design, Data, and other cross-functional teams to develop and improve messaging solutions!</li><li>The ability to work independently, manage competing priorities, and deliver high-quality solutions with limited supervision!</li><li>The opportunity to contribute to messaging redesigns, new frameworks, experimentation, and process improvements!</li></ul><p><br /></p><p><strong>Experience of the right candidate:</strong></p><ul><li>5+ years of work experience in marketing operations, analytics, or equivalent applied roles.</li><li>3+ years of experience working in and/or managing agile teams.</li><li>Applied coding of template scripting languages (e.g., Liquid, Handlebars).</li><li>Expert knowledge of messaging best practices (email, push, in-app).</li><li>Expert in conducting experiments to minimize bias against the experimental design.</li><li>Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager).</li><li>Working knowledge of SQL.</li></ul><p><br /></p><p><strong>Responsibilities of the right candidate:</strong></p><ul><li>Building and maintaining transactional emails using HTML.</li><li>Performing quality assurance, testing, and deployment of transactional emails.</li><li>Working with data and platform teams to support dynamic data integrations and email deployments.</li><li>Supporting billing, compliance, purchase confirmation, and other customer-facing transactional communications.</li><li>Partnering with product managers on new email requests and enhancements.</li><li>Assisting with the migration of transactional emails from Salesforce to UMP.</li><li>Supporting redesign initiatives and implementation of a new modular framework for the company's transactional emails.</li></ul>