Social Media Marketing Specialist

<p><strong>Language:</strong> Fluent English and Chinese required</p><p><br /></p><p>We’re looking for a creative, hands-on <strong>Social Media Specialist</strong> who knows how to turn products, people, and outdoor experiences into stories people want to watch and share.</p><p>You’ll help bring the ororo brand to life across Instagram, TikTok, YouTube Shorts, and other social platforms, with a strong focus on <strong>storytelling and short-form video content</strong>. This role is ideal for someone who understands social trends but also has a strong creative eye and can tell a compelling story beyond simply following trends.<br /></p>What You’ll Do<ul><li>Develop and produce engaging short-form video and social content</li><li>Turn product features, customer stories, and outdoor experiences into compelling social stories</li><li>Shoot and edit content independently when needed</li><li>Develop creative concepts, scripts, hooks, and storyboards</li><li>Manage day-to-day social content calendars and publishing</li><li>Identify relevant trends, creators, and cultural moments</li><li>Work with our marketing, product, design, and global teams to develop content</li><li>Help grow our social communities and continuously improve content based on performance</li></ul><li><br /></li>What We’re Looking For<ul><li><strong>2–4+ years of experience</strong> in social media, content creation, fashion/apparel, lifestyle, or a related field</li><li>Strong portfolio of <strong>short-form video and social storytelling</strong></li><li><strong>Comfortable shooting and editing content for TikTok, Reels, and Shorts</strong></li><li><strong>Strong understanding of Instagram, TikTok, YouTube, and emerging social trends</strong></li><li><strong>Excellent writing and communication skills</strong></li><li><strong>Fluent in both English and Chinese</strong></li><li><strong>Strong creative instincts and attention to visual details</strong></li><li><strong>Genuine interest in outdoor lifestyle, travel, sports, apparel, or adventure</strong></li><li><strong>Comfortable getting outside, working with creators, and capturing content in real-world environments</strong></li><li>We’re looking for someone who doesn’t just “manage social media”—we want someone who can <strong>find the story, capture the moment, and make people want to be part of it.</strong></li></ul><p><br /></p><span></span>Benefits &amp; Perks<p>We offer a competitive benefits package designed to support your health, well-being, professional growth, and work-life balance, including:</p><ul><li>Paid holidays, floating holidays, and paid time off</li><li>Paid sick leave</li><li>Paid parental leave</li><li>401(k) retirement plan with company match</li><li>Health insurance support</li><li>Fitness and wellness benefits</li><li>Professional development and education support</li><li>Employee product discounts and other company perks</li></ul><p><br /></p>