Marketing Data Analyst

<p>Marketing Data Analyst</p><p><br /></p><p><strong>Location:</strong> Brickell, Miami, FL</p><p><strong>Employment Type:</strong> Full-Time</p><p><strong>Department:</strong> Marketing</p><p>Turn Data Into Decisions. Turn Marketing Investment Into Measurable Growth.</p><p><br /></p><p>The Ferraro Law Firm, P.A. is seeking a highly analytical and technically skilled <strong>Senior Marketing Data Analyst / Business Intelligence Analyst</strong> to transform complex marketing, intake, and client acquisition data into actionable business intelligence.</p><p><br /></p><p>This is not a traditional marketing reporting role.</p><p><br /></p><p>We are looking for someone who can build the infrastructure and analysis necessary to answer the questions that matter:</p><p><strong>Where are our best cases coming from? Which campaigns generate qualified leads and signed clients? What does it cost to acquire a case? Where are leads being lost? Which marketing investments should we increase, decrease, or eliminate?</strong></p><p><br /></p><p>The ideal candidate can work across multiple data sources—including advertising platforms, web analytics, call tracking, CRM/case-management systems, and intake data—to create a reliable picture of performance from <strong>marketing spend through signed case and business outcome.</strong></p><p><br /></p><p>What You'll Own</p><p><br /></p><p>Marketing &amp; Client Acquisition Analytics</p><ul><li>Analyze performance across paid search, paid social, SEO, organic, referral, television, digital, and other client acquisition channels.</li><li>Build reporting that connects the full acquisition funnel:</li></ul><p><br /></p><p><strong>Marketing Spend → Lead → Qualified Lead → Intake → Consultation → Signed Case → Case Type/Value</strong></p><p><br /></p><ul><li>Measure lead quality—not simply lead volume—across campaigns, channels, vendors, geographies, keywords, and practice areas.</li><li>Analyze cost and conversion performance by campaign and acquisition source.</li><li>Identify underperforming marketing investments and opportunities to improve ROI.</li><li>Conduct cohort, funnel, trend, and segmentation analyses to identify patterns in client acquisition.</li><li>Partner with Marketing and Intake leadership to determine why qualified leads are converting—or being lost.</li></ul><p><br /></p><p>Business Intelligence &amp; Dashboard Development</p><ul><li>Design, build, and maintain executive dashboards using <strong>Power BI, Tableau, Looker Studio, or similar BI platforms</strong>.</li><li>Develop dashboards that provide leadership with real-time visibility into marketing spend, lead generation, intake performance, signed cases, and acquisition costs.</li><li>Automate recurring reporting and reduce dependence on manual spreadsheet-based analysis.</li><li>Establish standardized KPI definitions and reporting methodologies across Marketing and Intake.</li><li>Develop reporting that allows leadership to drill down from firm-wide performance to individual campaigns, sources, markets, and practice areas.</li></ul><p><br /></p><p>Attribution &amp; ROI Analysis</p><ul><li>Develop and improve marketing attribution models across multiple channels and client touchpoints.</li><li>Connect advertising and lead-source data to CRM and case-management records.</li><li>Analyze the relationship between marketing investment and actual signed cases.</li><li>Evaluate campaign performance based on <strong>business outcomes rather than clicks, impressions, or surface-level lead volume</strong>.</li><li>Develop methodologies for measuring customer/client acquisition cost, return on ad spend, and marketing ROI.</li><li>Identify attribution gaps and recommend improvements to tracking architecture.</li></ul><p><br /></p><p>Data Analysis &amp; Infrastructure</p><ul><li>Use <strong>SQL</strong> to query, combine, validate, and analyze data from multiple sources.</li><li>Integrate and reconcile information from platforms such as:</li><li>Salesforce / Litify</li><li>Google Analytics 4</li><li>Google Ads</li><li>Meta Ads</li><li>Call-tracking platforms</li><li>Intake systems</li><li>Internal databases and spreadsheets</li><li>Identify data-quality issues, duplicate records, attribution inconsistencies, and tracking gaps.</li><li>Partner with internal stakeholders and external vendors to improve data integrity.</li><li>Create repeatable processes for extracting, transforming, validating, and analyzing marketing and intake data.</li><li>Maintain documentation for reporting logic, KPI definitions, and data sources.</li></ul><p><br /></p><p>Core KPIs</p><p>The Senior Marketing Data Analyst will help establish, monitor, and improve metrics including:</p><ul><li>Marketing Spend</li><li>Cost per Lead (CPL)</li><li>Cost per Qualified Lead</li><li>Cost per Consultation</li><li>Cost per Signed Case / Client Acquisition Cost</li><li>Lead-to-Qualified Conversion Rate</li><li>Qualified Lead-to-Signed-Case Conversion Rate</li><li>Overall Lead-to-Signed-Case Conversion Rate</li><li>Intake Conversion Rate</li><li>Return on Ad Spend (ROAS)</li><li>Marketing ROI</li><li>Lead Quality by Source</li><li>Signed Cases by Campaign</li><li>Acquisition Cost by Practice Area</li><li>Funnel Leakage / Lost Lead Analysis</li></ul><p><br /></p><p>What We're Looking For</p><ul><li>Bachelor's degree in <strong>Data Analytics, Business Analytics, Statistics, Economics, Finance, Marketing Analytics, Computer Science</strong>, or a related quantitative discipline.</li><li><strong>3+ years of experience</strong> in marketing analytics, business intelligence, performance analytics, or a comparable data-driven role.</li><li>Strong SQL skills and demonstrated ability to work with large, complex datasets.</li><li>Advanced proficiency with <strong>Power BI, Tableau, Looker, or comparable BI/data visualization platforms</strong>.</li><li>Advanced Excel and/or Google Sheets skills.</li><li>Experience with <strong>Google Analytics 4 and digital advertising data</strong>.</li><li>Strong understanding of marketing attribution, conversion funnels, CAC/CPA, CPL, ROAS, and ROI.</li><li>Experience combining data from multiple systems and identifying inconsistencies between data sources.</li><li>Experience with Salesforce, Litify, or another CRM/case-management platform strongly preferred.</li><li>Familiarity with call tracking and lead attribution platforms is highly desirable.</li><li>Python or R experience is a plus.</li><li>Experience with APIs, ETL processes, data warehouses, or cloud-based analytics environments is a plus.</li><li>Experience in <strong>legal marketing, personal injury, mass torts, lead generation, healthcare, insurance, or another high-value consumer acquisition industry</strong> is highly desirable.</li></ul><p><br /></p><p>This Is Not a Reporting-Only Position</p><p>We are not looking for someone whose primary function is exporting reports and distributing spreadsheets.</p><p><br /></p><p>We need an analyst who will <strong>interrogate the data.</strong></p><p>When CPL increases, you investigate why.</p><p>When lead volume increases but signed cases decline, you identify where the funnel is breaking.</p><p>When two platforms report different conversion numbers, you determine which data is reliable.</p><p>When a campaign generates inexpensive leads but poor-quality cases, you make that visible.</p><p>When the data identifies an opportunity, you communicate it clearly enough for leadership to act.</p><p>Your responsibility is not simply to tell us <strong>what happened.</strong></p><p>Your responsibility is to help us understand <strong>why it happened, what it means, and what we should investigate or change next.</strong></p><p><br /></p><p>Performance Expectations</p><p>Success in this role will be measured by the analyst's ability to:</p><ul><li>Produce accurate, reliable, and actionable business intelligence.</li><li>Improve visibility into the firm's true cost of client acquisition.</li><li>Establish reliable attribution from marketing source through signed case.</li><li>Identify opportunities to improve marketing efficiency and conversion.</li><li>Detect weaknesses within the Marketing-to-Intake funnel.</li><li>Reduce manual reporting through dashboarding and automation.</li><li>Improve data quality and confidence in executive reporting.</li><li>Deliver insights that influence marketing investment decisions.</li><li>Communicate complex findings clearly to senior leadership.</li><li>Proactively identify trends, risks, and opportunities before being asked.</li></ul><p><br /></p><p>Who Will Succeed Here</p><p>You are highly analytical, naturally skeptical of incomplete data, and comfortable digging until you understand what is actually happening.</p><p>You don't confuse <strong>more leads</strong> with <strong>better marketing</strong>.</p><p>You understand that a campaign generating 500 leads may be less valuable than one generating 50 highly qualified cases.</p><p><br /></p><p>You are equally comfortable building a SQL query, analyzing a conversion funnel, creating an executive dashboard, and explaining your conclusions to someone who doesn't work in analytics.</p><p>You take ownership of the accuracy of your work and understand that leadership may make significant investment decisions based on the information you provide.</p><p><br /></p><p>About The Ferraro Law Firm, P.A.</p><p>The Ferraro Law Firm, P.A. is a plaintiff-side law firm representing individuals and families in significant personal injury, catastrophic injury, and mass tort matters.</p><p>As our marketing and client acquisition operations continue to evolve, we are investing in stronger analytics and business intelligence capabilities to ensure our decisions are driven by <strong>reliable data, measurable performance, and actual business outcomes.</strong></p><p><br /></p><p><strong>Location:</strong> Brickell, Miami, Florida</p><p><strong>Employment Type:</strong> Full-Time</p><p><strong>Work Environment:</strong> Fast-paced, analytical, collaborative, and performance-driven</p><p>If you are a data professional who wants to move beyond reporting dashboards and have a direct impact on <strong>marketing strategy, client acquisition, and business growth</strong>, we encourage you to apply.</p>