Digital Designer

<p><strong>Job Title:</strong> Social Digital Designer</p><p><strong>Location:</strong> NYC Metro</p><p><strong>Reporting to: </strong>Senior Designer</p><p><br /></p><p><strong>POSITION SUMMARY:</strong></p><p><br /></p><p>The Social Digital Designer is responsible for creating compelling, cohesive, and on-brand creative assets across the brand’s social media channels, with a primary focus on both organic and paid social. This role will develop social-first creative that strengthens brand storytelling, drives engagement, and supports business objectives across platforms including Instagram, TikTok, and emerging social channels.</p><p><br /></p><p>The ideal candidate has a strong understanding of social media trends, platform-specific creative best practices, and digital storytelling, with the ability to translate brand campaigns and creative concepts into engaging social content. This role requires a strong design sensibility, attention to detail, and the ability to work efficiently in a fast-paced environment while maintaining a high level of creative quality and brand consistency.</p><p><br /></p><p><strong>CORE RESPONSIBILITIES:</strong></p><ul><li>Collaborate cross-functionally with the design, social, marketing, and copy teams to translate creative briefs and campaign concepts into compelling, social-first visual assets.</li><li>Develop creative for organic social channels, including Instagram, TikTok, and emerging platforms, with a focus on engaging and culturally relevant content.</li><li>Create a high volume of paid social assets for platforms including Meta and TikTok, adapting creative to platform-specific formats and best practices.</li><li>Concept and execute social-first creative across a variety of formats, including static imagery, carousels, short-form video, GIFs, and motion graphics.</li><li>Translate larger brand campaigns into cohesive social storytelling, ensuring creative consistency while adapting content for the unique needs of each platform.</li><li>Collaborate with cross-functional partners to develop and execute social content from concept through final delivery.</li><li>Stay current on social media trends, emerging platforms, cultural moments, and evolving creative formats to bring fresh and innovative thinking to the brand’s social presence.</li><li>Optimize, resize, version, and QA social assets to ensure accuracy, quality, and adherence to platform specifications.</li><li>Use performance data and business analytics to inform creative decisions and identify opportunities to improve engagement and effectiveness.</li><li>Contribute innovative ideas and creative solutions that strengthen and evolve the brand’s presence across social media.</li></ul><p><br /></p><p><strong>DESIRED EDUCATION, EXPERIENCE &amp; SKILLS:</strong></p><ul><li>BFA in Graphic Design, Digital Media, Advertising, or equivalent experience.</li><li>3–5 years of experience in luxury, jewelry, fashion, ecommerce, or a related industry.</li><li>Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.</li><li>Strong understanding of social media platforms, including Instagram, TikTok, Meta, and emerging platforms.</li><li>Experience designing for both organic and paid social, with an understanding of platform-specific creative best practices.</li><li>Strong understanding of social-first design, digital storytelling, and current social media trends.</li><li>Experience with short-form video and/or motion graphics strongly preferred.</li><li>Strong clean, modern aesthetic with an excellent eye for typography, composition, imagery, and detail.</li><li>Ability to adapt creative across multiple formats and platforms while maintaining brand consistency.</li><li>Understanding of UX/UI and digital design principles.</li><li>Highly organized, detail-oriented, proactive, and able to manage multiple projects and deadlines in a fast-paced environment.</li><li>Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.</li><li>Flexible, eager to learn, and passionate about design, jewelry, fashion, social media, and emerging digital trends.</li></ul><p><br /></p>