Newsletter Growth & Marketing Specialist

<p><strong>About the Role</strong> We are seeking a versatile, part-time Newsletter Growth &amp; Marketing Specialist to oversee and scale our portfolio of regional digital publications. Our readership consists of key decision-makers, civic leaders, and industry professionals. In this role, you will guide a targeted content distribution strategy, methodically expanding our reach from an initial pilot audience to our broader, established database.</p><p><br /></p><p><strong>What You’ll Do</strong></p><ul><li><strong>Manage Deployments:</strong> Oversee the consistent distribution of targeted, regional newsletters to our professional network utilizing enterprise email platforms.</li><li><strong>Optimize Automated Workflows:</strong> Monitor and maintain our content curation pipeline—powered by industry-leading AI and automation tools—which efficiently sources top regional insights.</li><li><strong>Scale the Audience:</strong> Design and execute a strategic audience growth plan, thoughtfully ramping up distribution volume to successfully onboard our full contact database.</li><li><strong>Quality Control:</strong> Review curated articles prior to deployment to ensure all content maintains a high standard of relevance and resonates with our sophisticated audience.</li><li><strong>Performance Tracking:</strong> Analyze core metrics such as deliverability, open rates, and engagement trends to ensure optimal domain health and continuous audience retention.</li></ul><p><br /></p><p><strong>What We’re Looking For</strong></p><ul><li>Proven experience in email marketing and database management, particularly for B2B or executive-level audiences.</li><li>Hands-on experience with SendGrid, including a strong understanding of deliverability best practices during a list ramp-up phase.</li><li>Familiarity with automation and RSS tools (specifically Make and Inoreader, or strong equivalents like Zapier).</li><li>A strategic, autonomous worker capable of flawlessly managing a high-leverage project in just a couple of hours per week.</li><li>An interest in regional development, commercial real estate, or civic leadership is a strong plus.</li></ul><p><br /></p><p><strong>The Opportunity</strong> This is a flexible, low-hour commitment (approximately 2–3 hours per week) offering a high impact. It is a unique opportunity to refine AI-driven content pipelines and scale a digital footprint that influences top-tier city leaders and decision-makers.</p><p><br /></p><p><strong>How to Apply:</strong> </p><ul><li>Apply here over LinkedIn, &amp; please email a portfolio of past newsletters &amp; growth metrics to [email protected]</li><li>Candidate must prove experience in Newsletter management &amp; growth.</li></ul>