Senior Marketing PPC Specialist

<h3>Employment Type: Full-Time</h3><h3>About the Opportunity</h3><p>The Firm represent an established and rapidly growing personal injury law firm seeking a PPC / Senior Marketing Specialist with proven personal injury or legal lead-generation experience.</p><p>This is an exciting opportunity for a performance-driven digital marketer who understands that successful paid advertising isn't simply about clicks - it's about generating <b>qualified leads, controlling acquisition costs, improving conversion rates, and ultimately driving revenue</b>.</p><p>You'll have the opportunity to play a meaningful role in a sophisticated, high-volume acquisition environment while working with a firm that has built a significant presence across California.</p><h3>Why This Opportunity Stands Out</h3><ul><li>Work directly within the <b>high-value personal injury market</b></li><li>Own and optimize paid search and digital advertising campaigns</li><li>Have a measurable impact on lead generation and revenue</li><li>Work in a data-driven environment where performance matters</li><li>Join an established firm with <b>$400M+ recovered for clients</b></li><li>Support a growing organization with a broad California footprint</li><li>Work alongside a team focused on aggressive growth, client service, and measurable results</li></ul><h3>What You'll Do</h3><ul><li>Manage and optimize PPC campaigns across major paid search platforms</li><li>Develop and execute paid acquisition strategies for personal injury campaigns</li><li>Monitor and optimize CPL, CPA, conversion rates, lead quality, and ROI</li><li>Conduct keyword research, audience targeting, bid management, and budget optimization</li><li>Build and test ad copy and landing-page strategies</li><li>Identify trends and opportunities within the competitive personal injury advertising landscape</li><li>Provide actionable reporting and recommendations to leadership</li><li>Continuously test, learn, and improve campaign performance</li></ul><h3>What We're Looking For</h3><ul><li>Proven PPC / paid search experience</li><li><b>Personal injury, legal marketing, or lead-generation experience strongly preferred</b></li><li>Strong understanding of Google Ads and paid search strategy</li><li>Experience managing meaningful advertising budgets</li><li>Understanding of conversion tracking, attribution, analytics, and performance reporting.</li></ul><h3>Salary and Other Compensation:</h3><p>The annual salary for this position is between <b>$110,000 - $180,000.</b> Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.</p><p><b>Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements:</b></p><br />#J-18808-Ljbffr