Associate Director, Communications

Job Description<div><div><br /> <div><br /> Associate Director of Communications<br /> <p>As the <strong>Associate Director of Communications</strong>, you'll lead JASA's communications strategy, elevate the organization's brand, and oversee agency-wide messaging that highlights the impact of JASA's programs and services. Reporting to the Chief External Relations Officer, you'll collaborate with executive leadership, program teams, trustees, and external partners to develop innovative communications initiatives, manage media relations, supervise a talented communications team, and strengthen JASA's visibility throughout New York City.</p>Shift Schedule:<br /> <p><strong>Monday–Friday:</strong> 9:00 AM – 5:00 PM</p>Hours Per Week:<br /> <p><strong>35</strong></p> Why You'll Love Working at JASA<br /> <p>JASA is one of New York City's largest and most respected nonprofit organizations serving older adults. Every day, our team helps thousands of New Yorkers age with dignity, independence, and security while making a lasting impact in the communities we serve.</p>Top Reasons to Join UsShape JASA's Brand &amp; Impact<br /> <ul><br /> Lead the organization's communications strategy and public imageElevate awareness of programs that improve the lives of older adults across NYCTell compelling stories that inspire donors, partners, policymakers, and the community<br /> </ul>Strategic Leadership<br /> <ul><br /> Partner directly with executive leadership and the Board of TrusteesSupervise and mentor a growing communications teamInfluence organization-wide messaging and communications priorities<br /> </ul>Creative &amp; Collaborative Environment<br /> <ul><br /> Work alongside program leaders, advocacy teams, PR consultants, and external partnersLead high-profile campaigns, publications, and media opportunitiesDrive innovative communications initiatives across multiple platforms<br /> </ul>About the Role<br /> <p>The Associate Director of Communications is responsible for developing and executing JASA's comprehensive communications strategy while strengthening the organization's brand recognition, media presence, and community engagement.</p><br /> <p>This position oversees communications planning, media relations, content development, digital communications, publications, social media strategy, and special initiatives that advance JASA's mission.</p><br /> <p>This role requires working from JASA's Central Office or in the field <strong>at least three days per week</strong>, with additional evening and weekend attendance required for events and media opportunities.</p>What You'll Be <span>DoingCommunications</span> Strategy &amp; Brand Leadership<br /> <ul><br /> Develop and implement JASA's annual communications strategyBuild communications plans that support fundraising, advocacy, and organizational growthIncrease brand visibility among:Donors and prospective supportersClients and <span>caregiversGovernment</span> officialsCommunity <span>organizationsCorporate</span> partnersMedia outletsGeneral public<br /> </ul>Support agency-wide marketing, branding, and communications initiativesAssist with projects including:Website redesign with accessibility focusBrand redesign and rolloutMarketing <span>campaignsOrganizational</span> messagingContent Development &amp; Storytelling<br /> <ul><br /> Lead the development of JASA's annual Impact ReportCollaborate with program leadership to identify compelling client storiesConduct client interviews (virtual and in-person)Develop engaging written content for multiple <span>audiencesCoordinate</span> photography, metrics, testimonials, and program highlightsEnsure consistent messaging across all communications<br /> </ul>Media Relations &amp; Public Visibility<br /> <ul><br /> Work closely with JASA's PR consultants to identify media <span>opportunitiesDevelop</span> media pitches supporting organizational <span>campaignsCoordinate</span> interviews and press <span>opportunitiesIdentify</span> opportunities for JASA leadership and staff to serve as:Subject matter expertsConference speakersAward nomineesMedia spokespersons<br /> </ul>Support crisis communications and reputation management effortsDigital Communications &amp; Marketing<br /> <ul><br /> Oversee social media strategy across multiple platformsExpand JASA's online presence and digital engagementExplore opportunities to maximize Google Grant resourcesEnsure consistent messaging <span>across:FacebookLinkedInInstagramEmail</span><span>campaignsWebsiteDigital</span> marketing platforms<br /> </ul>Leadership &amp; Team Management<br /> <ul><br /> Supervise:Digital Content &amp; Communications <span>ManagerCommunications</span> Associate<br /> </ul>Review and approve communications materialsProvide coaching and professional developmentEnsure staff receive Canva and Emma trainingOversee communications consultants and vendorsMonitor project timelines, budgets, and <span>deliverablesPartnership</span> &amp; Stakeholder Engagement<br /> <ul><br /> Co-chair JASA's Outreach CommitteeBuild relationships <span>with:TrusteesProgram</span> leadershipAdvocacy teamCorporate partnersCommunity <span>organizationsGovernment</span> officials<br /> </ul>Oversee the Client Ambassador ProgramIdentify clients for:Media <span>opportunitiesCorporate</span> volunteer eventsDonor engagementPublic speaking <span>opportunitiesFundraising</span> &amp; Advocacy Communications<br /> <ul><br /> Support fundraising initiatives through strategic <span>communicationsPartner</span> with the Advocacy Team to develop newsletters and outreach materialsCreate communications highlighting JASA's impact within elected officials' districtsRecommend new audiences and engagement opportunities<br /> </ul>Additional Responsibilities<br /> <ul><br /> Prepare Board Communications ReportsMonitor communications projects from concept through completionTravel throughout New York City as neededAttend occasional evening and weekend eventsPerform other duties as assigned<br /> </ul>What You'll NeedEducation<br /> <ul><br /> Bachelor's degree required<br /> </ul>Experience<br /> <ul><br /> 6–10 years of progressively responsible experience in:Strategic <span>communicationsMarketingPublic</span> relations<br /> </ul>Experience working within complex nonprofit organizations is <span>preferredExperience</span> supervising communications staff and consultantsProven experience leading organization-wide communications strategiesSkills &amp; Competencies<br /> <ul><br /> Exceptional writing, editing, and storytelling skillsStrong executive communications <span>abilitiesExperience</span> working with New York media outletsCrisis communications and reputation management <span>experienceExcellent</span> interpersonal and relationship-building skillsAbility to manage multiple projects and competing prioritiesStrong strategic planning and organizational skillsAbility to analyze communications <span>effectivenessFamiliarity</span> with fundraising <span>communicationsPositive,</span> collaborative attitude with a sense of humorAbility to manage confidential information with <span>discretionWillingness</span> to travel throughout all five boroughs of New York City and Long IslandAbility to work evenings or off-hours during urgent communications situations<br /> </ul>Technology Skills<br /> <ul><br /> Microsoft Office SuiteGoogle WorkspaceCanvaEmma or similar email marketing <span>platformFacebookLinkedInInstagramOther</span> social media platformsAdobe Creative Suite preferredAbility to quickly learn new communications technologies<br /> </ul>Benefits at a Glance<br /> <p>JASA offers a comprehensive benefits package designed to support your well-being and future.</p>Health &amp; Wellness<br /> <ul><br /> Medical, Dental, and Vision coverage optionsEmployee Wellness Programs (fitness + mental health support)Employee Assistance Program (EAP)<br /> </ul>Retirement Savings<br /> <ul><br /> 403(b) retirement planPension plan with employer contributions<br /> </ul>Generous Time Off<br /> <ul><br /> Paid vacation timeHolidays and floating holidaysPaid time off for work-life balance<br /> </ul>Professional Development<br /> <ul><br /> Training and continuing education <span>opportunitiesCareer</span> growth within the organization<br /> </ul>Employee Recognition<br /> <ul><br /> Employee recognition programs celebrating contributions<br /> </ul>EEO Statement<br /> <p>JASA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected classification under federal, state, or local law.</p><br /> </div><br /> <p><br /></p><br /> <div><br /> <br /><br /> </div> <br /> <br /> <br /> <br /><br /> <br /> <br /> </div><br /> <br /><br /> <br /><br /> <br /><br /> <br /><br /> <p>PI286180943</p></div>