Email Marketing & Growth Specialist

<div><p>Growth Marketing Specialist (Email Marketing &amp; Lifecycle)</p><br /> <p><b>Location:</b> Remote (U.S. Preferred)</p><br /> <p><b>Engagement:</b> Contract / Part-Time (10–20 Hours Per Week)</p><br /> <p><b>Compensation:</b> <b>$25/Hour</b></p><br /> <h3>ROLE OVERVIEW</h3><br /> <p>Our client is one of the fastest-growing SaaS companies in the tax and financial technology space, processing <b>over 300,000 outbound emails per day</b> to accountants, tax professionals, law firms, and businesses across the United States.</p><br /> <p>We are seeking a highly analytical, execution-focused <b>Growth Marketing Specialist</b> with deep expertise in <b>email marketing, lifecycle marketing, conversion optimization, A/B testing, and funnel optimization.</b></p><br /> <p>Email is the company's largest customer acquisition channel. Every subject line, call-to-action, landing page, and email sequence directly impacts revenue.</p><br /> <p>The ideal candidate understands how to improve open rates, click-through rates, reply rates, and customer conversions through continuous experimentation and data-driven decision making.</p><br /> <p>Experience with paid advertising, SEO, content marketing, and outbound growth initiatives is highly valued.</p><br /> <h3>CORE RESPONSIBILITIES</h3><br /> <ul><br /> <li>Own and optimize high-volume email marketing campaigns</li><br /> <li>Write compelling, conversion-focused email copy</li><br /> <li>Build and manage multi-step email nurture and lifecycle campaigns</li><br /> <li>Create onboarding, activation, retention, and win-back email sequences</li><br /> <li>Design and execute A/B tests across:</li><br /> <li>Subject lines</li><br /> <li>Preview text</li><br /> <li>Email copy</li><br /> <li>Calls-to-action</li><br /> <li>Send times</li><br /> <li>Landing pages</li><br /> <li>Audience segmentation</li><br /> <li>Analyze campaign performance and continuously improve results</li><br /> <li>Improve inbox placement, sender reputation, and email deliverability</li><br /> <li>Segment audiences to maximize engagement and conversions</li><br /> <li>Build dashboards and monitor marketing performance using Looker</li><br /> <li>Manage marketing automation and reporting within HubSpot</li><br /> <li>Collaborate with product, engineering, sales, and leadership teams on growth initiatives</li><br /> <li>Optimize the customer journey from first touch through conversion</li><br /> <li>Recommend new growth opportunities based on campaign performance and customer behavior</li><br /> </ul><br /> <h3>BONUS RESPONSIBILITIES</h3><br /> <p>Experience in any of the following areas is a significant advantage:</p><br /> <ul><br /> <li>Google Ads</li><br /> <li>Microsoft Ads</li><br /> <li>LinkedIn Ads</li><br /> <li>Meta Ads</li><br /> <li>SEO strategy</li><br /> <li>Technical SEO</li><br /> <li>Content marketing</li><br /> <li>Landing page optimization</li><br /> <li>Conversion Rate Optimization (CRO)</li><br /> <li>Marketing analytics</li><br /> <li>Attribution modeling</li><br /> <li>SMS marketing</li><br /> <li>Calling platforms and outbound marketing systems</li><br /> </ul><br /> <h3>PERFORMANCE EXPECTATIONS</h3><br /> <h3>Email Marketing</h3><br /> <ul><br /> <li>Improve email open rates</li><br /> <li>Improve click-through rates (CTR)</li><br /> <li>Increase reply rates</li><br /> <li>Improve conversion rates</li><br /> <li>Reduce unsubscribe rates</li><br /> <li>Improve inbox placement and deliverability</li><br /> <li>Launch new A/B tests every week</li><br /> <li>Continuously optimize messaging and lifecycle campaigns</li><br /> </ul><br /> <h3>Growth Marketing</h3><br /> <ul><br /> <li>Improve customer acquisition performance</li><br /> <li>Increase marketing-attributed revenue</li><br /> <li>Optimize the marketing funnel</li><br /> <li>Deliver actionable performance reporting and recommendations</li><br /> </ul><br /> <h3>REQUIRED SKILLS AND EXPERIENCE</h3><br /> <ul><br /> <li><b>5+ years</b> of experience in email marketing, lifecycle marketing, growth marketing, or demand generation</li><br /> <li>Experience managing high-volume outbound email campaigns</li><br /> <li>Strong email copywriting skills with a focus on conversion optimization</li><br /> <li>Experience building automated lifecycle and nurture campaigns</li><br /> <li>Deep understanding of A/B testing methodology<br /> </li><li>Strong analytical and reporting skills</li><br /> <li><b>Hands-on experience with HubSpot Marketing Hub and CRM</b></li><br /> <li><b>Hands-on experience with Looker or Looker Studio</b></li><br /> <li><b>Experience marketing software within the legal, compliance, tax, financial services, or other regulated industries</b></li><br /> <li>Experience interpreting marketing data and making data-driven decisions</li><br /> <li>Excellent written communication skills</li><br /> <li>Ability to work independently with minimal supervision</li><br /> <li>Comfortable working in a fast-paced startup environment</li><br /> </ul><br /> <h3>PREFERRED EXPERIENCE</h3><br /> <p>Experience with one or more of the following:</p><br /> <h3>CRM &amp; Marketing Platforms</h3><br /> <ul><br /> <li>HubSpot</li><br /> </ul><br /> <h3>Sales &amp; Prospecting Platforms</h3><br /> <ul><br /> <li>Apollo.io</li><br /> <li>ZoomInfo</li><br /> </ul><br /> <h3>Analytics</h3><br /> <ul><br /> <li>Looker</li><br /> <li>Looker Studio</li><br /> <li>Google Analytics (GA4)</li><br /> <li>Google Tag Manager</li><br /> </ul><br /> <h3>SEO &amp; Growth</h3><br /> <ul><br /> <li>Ahrefs</li><br /> <li>SEMrush</li><br /> <li>Google Search Console</li><br /> <li>Google Ads</li><br /> <li>Microsoft Ads</li><br /> <li>Meta Ads</li><br /> <li>LinkedIn Ads</li><br /> </ul><br /> <h3>Industry Experience</h3><br /> <ul><br /> <li>Legal Technology</li><br /> <li>Tax Technology</li><br /> <li>Compliance Software</li><br /> <li>Financial Technology (FinTech)</li><br /> <li>B2B SaaS</li><br /> </ul><br /> <h3>IDEAL CANDIDATE PROFILE</h3><br /> <ul><br /> <li>Passionate about email marketing and customer acquisition</li><br /> <li>Excellent copywriter with strong attention to detail</li><br /> <li>Highly analytical and data-driven</li><br /> <li>Curious and constantly testing new ideas</li><br /> <li>Understands customer psychology and buying behavior</li><br /> <li>Comfortable making decisions based on performance data<br /> </li><li>Organized and process-oriented</li><br /> <li>Takes ownership of projects and executes independently</li><br /> <li>Thrives in fast-moving startup environments</li><br /> <li>Experience marketing to accountants, tax professionals, attorneys, compliance teams, or enterprise B2B buyers is highly preferred</li><br /> </ul><br /> <h3>KEY PERFORMANCE INDICATORS (KPIs)</h3><br /> <p>Success in this role will be measured by improvements in:</p><br /> <ul><br /> <li>Email open rate</li><br /> <li>Click-through rate (CTR)</li><br /> <li>Reply rate</li><br /> <li>Conversion rate</li><br /> <li>Customer acquisition cost (CAC)</li><br /> <li>Marketing-attributed revenue</li><br /> <li>Return on ad spend (ROAS), where applicable</li><br /> <li>Email deliverability</li><br /> <li>Customer lifetime value (LTV)</li><br /> </ul><br /> <h3>COMPENSATION</h3><br /> <h3>Base Compensation</h3><br /> <ul><br /> <li><b>$25 per hour</b></li><br /> <li><b>10–20 hours per week</b></li><br /> <li>Flexible work schedule</li><br /> <li>Preferred availability during U.S. business hours</li><br /> </ul><br /> <h3>Performance Bonuses</h3><br /> <p>Monthly performance bonuses may be awarded based on measurable improvements in:</p><br /> <ul><br /> <li>Email performance</li><br /> <li>Customer acquisition</li><br /> <li>Conversion rates</li><br /> <li>Marketing-attributed revenue</li><br /> <li>Deliverability improvements</li><br /> <li>Growth initiatives that create measurable business impact</li><br /> </ul><br /> <p>High performers may have opportunities to expand into broader Growth Marketing or Marketing Leadership responsibilities.</p><br /> <h3>WHO SHOULD NOT APPLY</h3><br /> <ul><br /> <li>Candidates without hands-on email marketing experience</li><br /> <li>Candidates without experience managing high-volume email campaigns</li><br /> <li>Candidates unfamiliar with A/B testing</li><br /> <li>Candidates without HubSpot experience</li><br /> <li>Candidates without Looker or Looker Studio experience</li><br /> <li>Candidates without experience working in regulated industries such as legal, tax, compliance, or financial services</li><br /> <li>Candidates looking for a purely social media or brand marketing role</li><br /> </ul><br /> <h3>WHAT SUCCESS LOOKS LIKE</h3><br /> <ul><br /> <li>Higher email engagement and conversion rates</li><br /> <li>Continuous testing and optimization of campaigns</li><br /> <li>Measurable improvements in customer acquisition</li><br /> <li>Strong reporting and actionable marketing insights</li><br /> <li>New growth initiatives that positively impact revenue</li><br /> <li>Reliable execution with minimal oversight</li><br /> </ul><br /> <h3>WHY JOIN</h3><br /> <ul><br /> <li>Work on one of the largest outbound email programs in the industry, sending <b>300,000+ emails every day</b></li><br /> <li>Own one of the company's most important revenue channels</li><br /> <li>Make a measurable impact on company growth</li><br /> <li>Work directly with executive leadership</li><br /> <li>High level of autonomy and ownership</li><br /> <li>Opportunity to expand into broader growth marketing initiatives including paid advertising, SEO, demand generation, and lifecycle marketing</li><br /> </ul><br /> <h3>INDUSTRY</h3><br /> <ul><br /> <li>SaaS</li><br /> <li>Financial Technology (FinTech)</li><br /> <li>Tax Technology</li><br /> <li>Legal Technology</li><br /> <li>Compliance Software</li><br /> </ul><br /> <h3>SENIORITY LEVEL</h3><br /> <p>Mid-Level to Senior</p><br /> <h3>EMPLOYMENT TYPE</h3><br /> <ul><br /> <li>Part-Time</li><br /> <li>Contract</li><br /> <li><b>10–20 Hours Per Week</b></li><br /> </ul><br /> <h3>JOB FUNCTIONS</h3><br /> <ul><br /> <li>Growth Marketing</li><br /> <li>Email Marketing</li><br /> <li>Lifecycle Marketing</li><br /> <li>Demand Generation</li><br /> <li>Digital Marketing</li><br /> <li>Conversion Rate Optimization (CRO)</li><br /> </ul><br /> <h3>SKILLS</h3><br /> <ul><br /> <li>Email Marketing</li><br /> <li>Email Copywriting</li><br /> <li>Lifecycle Marketing</li><br /> <li>Growth Marketing</li><br /> <li>Demand Generation</li><br /> <li>A/B Testing</li><br /> <li>Conversion Rate Optimization (CRO)</li><br /> <li>Funnel Optimization</li><br /> <li>HubSpot</li><br /> <li>Looker</li><br /> <li>Looker Studio</li><br /> <li>Apollo.io</li><br /> <li>ZoomInfo</li><br /> <li>Google Analytics</li><br /> <li>Google Tag Manager</li><br /> <li>Google Ads</li><br /> <li>SEO</li><br /> <li>Marketing Analytics</li><br /> <li>B2B SaaS Marketing</li><br /> <li>Legal Technology Marketing</li><br /> <li>Compliance Marketing</li><br /> </ul></div><br /> #J-18808-Ljbffr