Marketing Specialist

We are seeking a strategic and results-driven<br /><br />Marketing Specialist<br /><br />to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals.<br /><br />Key Responsibilities<br /><br />Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth objectives.<br /><br />Manage the company’s online presence, including website content, SEO, and social media channels (LinkedIn, Instagram, etc.).<br /><br />Create compelling content including brochures, newsletters, project profiles, and presentations to support business development.<br /><br />Coordinate marketing materials to promote company and achievements.<br /><br />Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities.<br /><br />Collaborate with business leaders, project management teams to develop, project proposals, and client presentations.<br /><br />Maintain and update a database of marketing materials, project photography, and client testimonials.<br /><br />Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy.<br /><br />Qualifications<br /><br />Bachelor’s degree in Marketing, Communications, Business, or a related field.<br /><br />3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector.<br /><br />Strong understanding of the construction industry, particularly mechanical contracting, is a plus.<br /><br />Excellent written and verbal communication skills.<br /><br />Proficiency with marketing tools such as Adobe Creative Suite, Canva, HubSpot, or similar.<br /><br />Experience with website CMS (e.g., WordPress), SEO, and analytics platforms (e.g., Google Analytics).<br /><br />Ability to manage multiple projects and deadlines in a fast-paced environment.<br /><br />Creative thinker with strong problem-solving skills and attention to detail.<br /><br />Preferred Skills<br /><br />Graphic design and/or video editing capabilities.<br /><br />Familiarity with proposal management and project pursuit processes in the construction industry.<br /><br />#J-18808-Ljbffr