Specialist, Digital Advertising

Job Description<br />We’re looking for a<br /><br />Digital Advertising Specialist<br /><br />to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.<br /><br />Responsibilities<br /><br />Creation and ongoing management of digital advertising campaigns, including:<br /><br />Budgeting and Bid Management<br /><br />Ad copy/keyword/targeting updates<br /><br />In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)<br /><br />Analyzing data and acting upon it to improve account performance<br /><br />Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms<br /><br />Changes to abide by client requests/needs/new services<br /><br />Updates to campaigns from global account analysis<br /><br />Cross team and client collaboration, including but not limited to:<br /><br />Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making<br /><br />Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution<br /><br />Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal<br /><br />Act as a reliable training resource to other team members, including, but not limited to:<br /><br />Facilitate development of newer team members<br /><br />Act as both a reliable contributor and leader, understanding when it’s time to support and when it’s time to facilitate.<br /><br />Other functions include:<br /><br />Updating ad creative<br /><br />Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance<br /><br />Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability<br /><br />Qualifications<br /><br />Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word<br /><br />Must be proficient in spelling and grammar utilization<br /><br />A strong mathematical background is strongly preferred<br /><br />Must be comfortable working with large data sets<br /><br />A keen attention to detail is strongly preferred<br /><br />Ability to speak up/callout issues when they arise is strongly preferred<br /><br />Ability to present reports/findings to clients is strongly preferred<br /><br />Self-starter and proactive approach to their responsibilities is highly preferred<br /><br />Education and Experience<br /><br />Bachelor's degree in a related field or equivalent job experience required<br /><br />Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required<br /><br />Minimum 2 years working in GA4 required<br /><br />Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred<br /><br />Less than 5% travel required<br /><br />Additional Information<br />Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.<br /><br />Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.<br /><br />If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.<br /><br />Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.<br /><br />#J-18808-Ljbffr