Digital Marketing Specialist

Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the building products industry? As a digital marketing specialist, you will be managing paid search (PPC), SEO and other digital campaigns for a wide variety of clients within the building industry.<br /><br />Responsibilities:<br /><br />Manage and optimize paid search, social advertising and display/programmatic campaigns on an ongoing basis<br /><br />Develop and monitor campaign budgets<br /><br />Prepare reports on paid search, social advertising and overall digital campaign performance<br /><br />Conduct ongoing keyword and competitive research<br /><br />Implement content and link building strategies for search engine optimization<br /><br />Recommend changes to website architecture, content, linking and other factors to improve SEO<br /><br />Work with public relations, content marketing and social media/influencer teams to drive SEO in content creation<br /><br />Track and analyze website analytics<br /><br />Participate in media planning to craft and manage effective campaigns<br /><br />Identify the latest trends affecting today’s digital marketing technologies<br /><br />Collaborate with digital marketing director on innovative growth strategies<br /><br />Requirements:<br /><br />Bachelor’s degree in Marketing or relevant field<br /><br />2-4 years’ experience in digital marketing, including paid search (PPC) and search engine optimization<br /><br />Familiarity with social media platform targeting and ad formats<br /><br />Strong attention to detail<br /><br />Creative, strategic thinker<br /><br />In-depth knowledge of various paid search and digital marketing platforms, best practices, and website analytics<br /><br />Familiarity with HTML is preferred<br /><br />Excellent analytical abilities<br /><br />Well-versed in Excel<br /><br />Proven written, verbal, analytical and communication skills<br /><br />Up-to-date on the latest trends and technologies in digital marketing<br /><br />Work independently as well as in a collaborative, team-oriented environment<br /><br />#J-18808-Ljbffr