Digital Marketing Specialist 4P/723

Digital Marketing Specialist<br /><br />Location: Birmingham, AL<br />Contract : 2 Months<br />Client- Alabama Power<br /><br />Job Summary<br />We are seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, audience engagement, lead generation, and online conversions.<br /><br />The ideal candidate will have experience with SEO, paid advertising, social media, content marketing, email campaigns, analytics, marketing automation, and conversion optimization . This role requires a balance of creativity, analytical thinking, project management, and strong communication skills.<br /><br />Key Responsibilities<br /><br />Develop and execute digital marketing strategies aligned with business goals and budgets.<br /><br />Optimize website content and performance to improve organic search rankings.<br /><br />Plan and manage PPC, display, search, and social media advertising campaigns.<br /><br />Create and promote digital content, including blogs, articles, videos, graphics, and social posts.<br /><br />Manage social media accounts, content calendars, scheduling, and community engagement.<br /><br />Plan and execute newsletters, drip campaigns, and promotional email campaigns.<br /><br />Monitor campaign performance using Google Analytics and other reporting tools.<br /><br />Analyze data and provide recommendations to improve campaign results and ROI.<br /><br />Conduct A/B testing and optimize landing pages, website experience, and conversion rates.<br /><br />Use marketing automation tools to segment audiences, manage leads, and streamline campaigns.<br /><br />Research competitors, industry trends, and emerging digital technologies.<br /><br />Manage campaign budgets and ensure compliance with privacy and advertising standards.<br /><br />Required Qualifications<br /><br />Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.<br /><br />Proven experience managing digital marketing campaigns.<br /><br />Experience with SEO, PPC, content marketing, social media, and email marketing.<br /><br />Proficiency with tools such as Google Ads, Google Analytics, SEO platforms, email marketing software, and social media management tools.<br /><br />Strong content creation, writing, and editing skills.<br /><br />Ability to analyze campaign data and make data-driven decisions.<br /><br />Strong project management, organization, and time-management skills.<br /><br />Excellent written and verbal communication skills.<br /><br />Ability to manage multiple campaigns and meet deadlines.<br /><br />Preferred Qualifications<br /><br />Experience with marketing automation and lead-nurturing platforms.<br /><br />Knowledge of conversion-rate optimization and A/B testing.<br /><br />Experience with CRM platforms and website content-management systems.<br /><br />Google Ads, Google Analytics, HubSpot, or related digital marketing certifications.<br /><br />Key Skills<br />Digital Marketing, SEO, PPC, Google Ads, Google Analytics, Social Media Marketing, Content Marketing, Email Marketing, Marketing Automation, Conversion Optimization, A/B Testing, Campaign Management, Data Analytics, Lead Generation, Budget Management.<br /><br />#J-18808-Ljbffr