Digital Marketing Specialist

Location: Fresno, TX (Fort Bend County) (On-site with hybrid potential)<br /><br />Reports To: Regional Marketing Director, North America<br /><br />Position Summary<br />Daelim Belefic is seeking a highly motivated and results-driven Digital Marketing Specialist to help build and execute our digital marketing strategy across North America. This position is ideal for someone with 3 to 5 years of experience in B2B industrial, manufacturing, engineering, electrical, energy, or technical markets who enjoys combining creativity with analytics to generate measurable business results.<br /><br />The Digital Marketing Specialist will be responsible for managing the company website, digital advertising, organic social media, email marketing, content creation and publishing, search engine optimization (SEO), AEO/GEO, analytics, and digital campaign execution. This individual will work closely with the Regional Marketing Director and cross-functional teams to increase brand awareness, generate qualified leads, and support sales growth.<br /><br />This is a hands‑on role requiring someone who is equally comfortable creating content, analyzing performance metrics, managing budgets, and optimizing digital channels. Above all, someone is flexible, positive, with a growth mindset.<br /><br />KEY RESPONSIBILITIES<br />Website Management<br /><br />Help with building the regional website. Manage and maintain the website to ensure accuracy, performance, and security.<br /><br />Publish and update website content including new pages, landing pages, blog articles, case studies, news, events, and product information.<br /><br />Coordinate website enhancements with outside developers as needed.<br /><br />Monitor website performance, uptime, user experience, and conversion rates.<br /><br />Ensure the website remains optimized for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).<br /><br />Optimize content and user journeys to improve lead generation and search visibility.<br /><br />Search Engine Optimization<br /><br />Execute ongoing technical and on-page SEO initiatives.<br /><br />Conduct keyword research and competitor analysis.<br /><br />Optimize metadata, internal linking, page structure, and content.<br /><br />Monitor rankings and identify opportunities for continuous improvement.<br /><br />Implement structured data and schema markup where appropriate.<br /><br />Stay current with evolving AI search technologies and search engine best practices.<br /><br />Digital Advertising<br /><br />Plan, create, launch, and optimize Google Ads campaigns.<br /><br />Manage search, display, remarketing, and performance campaigns.<br /><br />Develop landing page recommendations to improve campaign performance.<br /><br />Monitor campaign budgets and return on investment.<br /><br />Perform ongoing A/B testing to improve campaign effectiveness.<br /><br />Evaluate opportunities on additional digital advertising platforms as appropriate.<br /><br />Analytics and Reporting<br /><br />Manage Google Analytics, Google Tag Manager, Google Search Console, and other reporting platforms.<br /><br />Develop dashboards and monthly performance reports.<br /><br />Analyze website traffic, lead generation, user behavior, and campaign effectiveness.<br /><br />Make data-driven recommendations to improve digital performance.<br /><br />Track marketing KPIs and provide insights to leadership.<br /><br />Content Marketing<br /><br />Develop, publish, and optimize digital content supporting the company's marketing strategy.<br /><br />Collaborate with engineering, sales, and product teams to create technical content.<br /><br />Write and edit website copy, blog articles, case studies, customer success stories, email campaigns, and other digital assets.<br /><br />Ensure content aligns with SEO and lead generation objectives.<br /><br />Manage the editorial calendar and maintain publishing consistency.<br /><br />Social ("Interest") Media<br /><br />Build and manage the company's organic social media presence across multiple platforms. Have a strong belief in testing organically and<br /><br />Create engaging content that supports brand awareness and thought leadership.<br /><br />Develop content calendars and schedule posts.<br /><br />Monitor engagement and respond appropriately.<br /><br />Analyze platform performance and recommend improvements.<br /><br />Support employee advocacy initiatives through social media.<br /><br />Email Marketing<br /><br />Create and execute email marketing campaigns.<br /><br />Build customer and prospect email lists.<br /><br />Segment audiences to improve campaign performance.<br /><br />Monitor deliverability, open rates, click-through rates, and conversions.<br /><br />Develop automated email workflows and nurture campaigns.<br /><br />Digital Campaign Management<br /><br />Plan and execute integrated digital marketing campaigns supporting product launches, trade shows, lead generation, and sales initiatives.<br /><br />Develop campaign assets including landing pages, email campaigns, digital advertising, and social media content.<br /><br />Monitor campaign performance and optimize for maximum return.<br /><br />Budget Management<br /><br />Assist in developing annual digital marketing budgets.<br /><br />Track marketing expenditures and campaign spending.<br /><br />Prepare forecasts and performance analyses.<br /><br />Recommend investment adjustments based on campaign results.<br /><br />Marketing Technology<br /><br />Manage and optimize digital marketing tools and platforms.<br /><br />Assist with CRM integration and lead management processes.<br /><br />Evaluate and recommend new marketing technologies.<br /><br />Stay informed on emerging digital marketing trends, AI technologies, and best practices.<br /><br />Identify opportunities to improve digital performance and customer experience.<br /><br />Support additional marketing initiatives as assigned.<br /><br />Qualifications<br /><br />Bachelor’s degree in digital marketing, or a closely related field.<br /><br />3 to 5 years of digital marketing experience in a B2B industrial, manufacturing, engineering, energy, or technical environment.<br /><br />Experience managing corporate websites using a content management system.<br /><br />Strong understanding of technical and on‑page SEO, AEO/GEO principles.<br /><br />Experience managing Google Ads campaigns.<br /><br />Strong knowledge of Google Analytics, Google Tag Manager, and Google Search Console.<br /><br />Experience with email marketing platforms and marketing automation.<br /><br />Familiarity with CRM platforms and lead management.<br /><br />Experience managing multiple social media platforms for B2B organizations.<br /><br />Strong analytical, organizational, and project management skills.<br /><br />Excellent written and verbal communication skills.<br /><br />Ability to manage multiple projects and deadlines simultaneously.<br /><br />Preferred Qualifications<br /><br />Experience with industrial manufacturing or electrical equipment companies.<br /><br />Experience supporting sales teams through lead generation campaigns.<br /><br />Knowledge of HTML and CSS fundamentals.<br /><br />Graphic design experience using Adobe Creative Suite.<br /><br />Experience with video editing and short‑form video production.<br /><br />Familiarity with AI-powered marketing tools and content optimization platforms.<br /><br />Strategic thinker with strong execution skills.<br /><br />Highly organized and detail‑oriented.<br /><br />Strong analytical and problem‑solving abilities.<br /><br />Self‑starter who thrives in a fast‑paced environment.<br /><br />Collaborative team player.<br /><br />Creative storyteller with strong business acumen.<br /><br />Customer‑focused mindset.<br /><br />Commitment to continuous learning and innovation.<br /><br />#J-18808-Ljbffr